Giant Step sprang from a dream to change the way popular music is promoted and marketed in the US. Starting out as concert and event promoters, the Company has followed the logical progression of its passions and interests to become an international lifestyle organization on the cutting-edge of musical exploration.

Its co-founders, Maurice Bernstein (UK) and Jonathan Rudnick (South Africa) established Giant Step in New York in 1990 with similar dreams. Both had witnessed the emerging dance scene in Europe in the late 80s and early 90s and were surprised to find clubs in New York focused predominantly on the "scene" rather than supporting a musical community and creativity.

Maurice and Jonathan set out to change this by establishing an environment where people could dance, interact with artists and DJs and discover new music. Ten years later, the Company has evolved into a flourishing guerrilla marketing and promotion business, with its own record label and a thriving concert and club scene.

Giant Step's ability to identify new sounds and styles has provided them the opportunity to work with many extraordinary artists:

Massive Attack (US debut); Roni Size Reprezent (US debut); Masters of Work, Morcheeba (US debut); Propellerheads (NY debut); Femi Kuti; Macy Gray (New York debut); Jamiroquai (US debut); Brand New Heavies (US debut);; Finley Quaye (US debut); Kruder and Dorfmeister; Gilles Peterson (US debut); Goldie; Coldcut; Faithless; Air (NY debut); Fatboy Slim; Tricky (US debut); Paul Oakenfold; Fugees (NY debut); Digable Planets (NY debut); Thievery Corporation (NY debut); Hooverphonic; Jurassic 5; Rainer Truby (NY debut); Carl Craig; Kenny Dixon (a.k.a. Moodyman ­ NY debut); Photek (NY debut); Peshay (NY debut); Bebel Gilberto; Jill Scott (NY debut); Roy Davis Jr; Jazzanova (NY debut); Breakbeat Era (NY debut); Tom Ze; LTJ Bukem and Roots.George Clinton; The Ohio Players; Bootsy Collins; Roy Ayers; Gil Scott Heron; Galliano (US debut); War; Paul Weller; UFO (US debut); The Pharcyde; Incognito (US debut); Maceo Parker; Pucho & The Latin Soul Brothers; Carleen Anderson (US debut); James Brown's Funky People; Ben Harper; Kool and The Gang; King Britt; Zap Mama; Blaze (their only NYC show); Jimmy Castor Bunch and Tribe Called Quest.

Celebrating a decade of pushing the boundaries of music, culture and art, Giant Step invites you to explore our world and join us on into the night.